Advertising means more to me than a product, service or profit from which will be gained from it. Advertising is the glue which holds our uninvited attention during the day when we have so little to surrender. Effective advertising keeps us thinking, talking and ultimately buying. Advertising should be clever, beautiful and engaging. But most importantly, advertising is everywhere, whether we know it or not.
Advertising works for me whenever I have prior intentions of purchasing a product or service. Advertisements with thoughtful design or clever marketing tend to push me in favor of the given item though.
My favorite advertisement currently is from Cadbury.
I like the ad because it is unconventional and keeps you watching to find out what is being advertised. It's also fun to watch in general. Advertising should not feel manipulative or annoying. Advertising should provoke some emotion, but aggravation is not one of them.
I may not go out of my way to purchase their product, but if I'm confronted with the decision between two chocolate bars at some point in the future, I may very well try the Cadbury.
Advertising works for me whenever I have prior intentions of purchasing a product or service. Advertisements with thoughtful design or clever marketing tend to push me in favor of the given item though.
My favorite advertisement currently is from Cadbury.
I like the ad because it is unconventional and keeps you watching to find out what is being advertised. It's also fun to watch in general. Advertising should not feel manipulative or annoying. Advertising should provoke some emotion, but aggravation is not one of them.
I may not go out of my way to purchase their product, but if I'm confronted with the decision between two chocolate bars at some point in the future, I may very well try the Cadbury.
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