Padd Solutions

Converted by Falcon Hive

direct mail

8:44 PM 0 comments

I don't receive much direct mail to begin with. But I do receive my cable bill monthly in the mail. Inside my bill from last month I found a statement stuffer included in the envelope. The material issued with my bill was a rather plain advertisement marketing the Globe Life And Accident Insurance. The ad claims to offer life insurance for $1.00 for the first month but does not go into detail. A perforated business reply card is also attached so consumers can request more information.

I don't think I was targeted for this advertisement. I'm fairly certain that the cable company included this insert in all of their bills. The cable company likely receives compensation from the Global Life Insurance Company for including the inserts in their billing statements. Overall, I found the insurance insert with little to be desired. The advertisements is printed on thin paper, looks tacky and does not explain the offer in any detail. I actually feel sorry for anyone that does buy into the advertisement as the entire insert screams 'scam' to me. I would not buy the insurance policy.

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