a. high pressure
b. low pressure
c. ineffective
d. extinct
This group of consumers have strong environmental values and are politically active in environmental issues.
a. True Blue Green
b. Greenback Greens
c. Sprouts
d. Grousers
The mention of a company's name in a news story is known as what?
a. A blip
b. A plug
c. A spot
d. A hit
What drives people (38%) to a new site more than anything else?
a. Internet content search
b. Word of mouth
c. Internet banner
d. Television ad
What serves as the highest grossing cyber shopping category?
a. Apparel
b. Travel
c. Books
d. Household goods
Which question format requests specific responses from consumers during an apttitude test?
a. direct-end
b. open-end
c. closed-end
d. detailed-end
A test in which subjects are asked to name, or recall, the ads without any prompts or memory jogs refers to what?
a. unaided recall
b. aided recall
c. memory recall
d. information recall
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