This point of purchase(POP) advertisement is encouraging consumers to buy a given amount of items in order to receive a special discount. I think its effective because its rewarding customers with incentives when they spend more and buy in bulk amounts.
This POP display is not only advertising a promotional product, but offering another coupon which can be applied to the purchase. I think this is effective because people will likely end up buying the product not because they need it or prefer the brand, but because it is offering something tangible to a consumer which can be returned at the checkout counter for even more savings. I think when people are offered coupons, they feel obligated to buy the product.
This POP display has several different products set up offering barbecue sauces, marinades and lighter fluid in the middle of the aisle. This is very effective marketing because all the items are complementary to one another. This not only makes it easier for the consumer to find everything they need, but more likely the store will sell more of each individual product. The placement of the products are near the meat section which should ensure their target audience sees the display..
Coupons are a very efficient POP element. I sometimes end up buying something I didn't intend to because they offered a coupon.
I think that the coupon pull out's a great for people who are already planning on buying an item, it puts them in an extra good mood and then they do more spending!