Sunday, May 31st
12:00 PM - Checked E-Mail/ Channel surfed TV for 30 minutes
1:00 PM - Lunch
2:00 PM - Checked Facebook
3:00PM - Work/Research/Internet
4:00 PM - Work/Research/Internet
5:00PM - Work/Research/Internet
6:00 PM - Work/Research/Internet
7:00 PM - Watched Television briefley/ Read newspaper
8:00 PM - Talked to Parents/Dinner
9:00 PM - Drove to Marion/ Listened to Radio/ Read Billboards
10:00 PM - Dropped family car off/Browsed car lot/ Read window displays
11:00 PM - Return to Carbondale/ Read billboards
12:00 AM - Facebook/E-Mail
1:00 AM - Went to Bed
Monday June 1st
8:00 AM - Woke up/E-Mail
9:00 AM - Class
10:00 AM - Class
11:00 AM - Lunch/E-Mail/Facebook/Internet
12:00 PM - Internet
1:00 PM - Work
2:00 PM - Work
3:00 PM - Work
4:00 PM - Work
5:00 PM - Internet
6:00 PM - Bike Ride/Read Store-front advertisments
7:00 PM - Bike Ride/Talked among friends
8:00 PM - Bike Ride/Talked among friends/Recognized brands in Bubble-Tea
9:00 PM - Bike Ride/Talked among friends
10:00 PM - Recognized brands names in friend's home
11:00 PM - Talked among friends/Internet
12:00 AM - Internet
1:00 AM - Went to Bed
If an advertiser was trying to target me, he would most likely be successful placing ads on websites I frequently visit and on client websites that have a given product or service I'm interested in. Viral ads would also be effective as I visit many user generated websites as well. I spend most of my time on my computer compared to the amount of time I consume magazines and television. Sometimes I make drives to nearby towns, in which case I usually glance at every other billboard along the highway. An advertiser would be sucessful in reinforcing a brand name through this media. The message would have to be short and concise for me to remember though. It would be most effective with an image or logo I may already be familiar with. I like to read the newspaper every Sunday where I typically read the advertisments. Ads which promote a consumers immediate action are usually effective as that's when I look for limited time deals on food, electronics and at speciality stores. I usually listen to my iPod, so radio messages would be fairly ineffective in my case. Peer testimonials and past expereiences also play a big role in the way I interpret certain products even if im not exposed to the Ad directly. Guerilla/passive marketing would also be quite effective in my case as I stay busy most days and don't really take the time to digest the Ads I do see. This is where unconvential Ads would have a big impact on me as I move about my day. As percentages, I would distibute an advertisers messages in the following forms.
Web-Based: 55%
Viral Marketing:10%
Guerilla/Passive Marketing:10%
Newspaper: 10%
Billboards: 8%
Television: 7%
I agree with the billboards and how they have to be short messages. I'll usually try to read them and when I don't understand them or can't read the whole thing, it distracts me too much! Good job.
When I was little, my brother and I used to see how many of the pull out coupons we could collect from the grocery store. We would get so excited if our mom actually used one of the coupons! Normally, we would just walk out of the store with a nice stack...now I know I can save a little money using the coupons, so, I'll pull a few out every now and then.
That's funny, my sister and I used to do the same thing when we were little. Good times.