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Showing posts with label viral. Show all posts
Showing posts with label viral. Show all posts

media exposure

11:58 PM • , , , • 3 comments

Sunday, May 31st

12:00 PM - Checked E-Mail/ Channel surfed TV for 30 minutes
1:00 PM - Lunch
2:00 PM - Checked Facebook
3:00PM - Work/Research/Internet
4:00 PM - Work/Research/Internet
5:00PM - Work/Research/Internet
6:00 PM - Work/Research/Internet
7:00 PM - Watched Television briefley/ Read newspaper
8:00 PM - Talked to Parents/Dinner
9:00 PM - Drove to Marion/ Listened to Radio/ Read Billboards
10:00 PM - Dropped family car off/Browsed car lot/ Read window displays
11:00 PM - Return to Carbondale/ Read billboards
12:00 AM - Facebook/E-Mail
1:00 AM - Went to Bed

Monday June 1st

8:00 AM - Woke up/E-Mail
9:00 AM - Class
10:00 AM - Class
11:00 AM - Lunch/E-Mail/Facebook/Internet
12:00 PM - Internet
1:00 PM - Work
2:00 PM - Work
3:00 PM - Work
4:00 PM - Work
5:00 PM - Internet
6:00 PM - Bike Ride/Read Store-front advertisments
7:00 PM - Bike Ride/Talked among friends
8:00 PM - Bike Ride/Talked among friends/Recognized brands in Bubble-Tea
9:00 PM - Bike Ride/Talked among friends
10:00 PM - Recognized brands names in friend's home
11:00 PM - Talked among friends/Internet
12:00 AM - Internet
1:00 AM - Went to Bed

If an advertiser was trying to target me, he would most likely be successful placing ads on websites I frequently visit and on client websites that have a given product or service I'm interested in. Viral ads would also be effective as I visit many user generated websites as well. I spend most of my time on my computer compared to the amount of time I consume magazines and television. Sometimes I make drives to nearby towns, in which case I usually glance at every other billboard along the highway. An advertiser would be sucessful in reinforcing a brand name through this media. The message would have to be short and concise for me to remember though. It would be most effective with an image or logo I may already be familiar with. I like to read the newspaper every Sunday where I typically read the advertisments. Ads which promote a consumers immediate action are usually effective as that's when I look for limited time deals on food, electronics and at speciality stores. I usually listen to my iPod, so radio messages would be fairly ineffective in my case. Peer testimonials and past expereiences also play a big role in the way I interpret certain products even if im not exposed to the Ad directly. Guerilla/passive marketing would also be quite effective in my case as I stay busy most days and don't really take the time to digest the Ads I do see. This is where unconvential Ads would have a big impact on me as I move about my day. As percentages, I would distibute an advertisers messages in the following forms.

Web-Based: 55%
Viral Marketing:10%
Guerilla/Passive Marketing:10%
Newspaper: 10%
Billboards: 8%
Television: 7%

viral / guerilla / ambient marketing

10:06 PM • , , , , , , , • 0 comments

Viral Marketing

Viral marketing/advertising is used to increase brand awareness or relay a specific message through self replicating viral processes. This type of marketing is distributed either through word of mouth or enhanced by the network effects of the internet and pre-existing social networks. This type of marketing often experiences exponential growth in the message's exposure and influence as word of mouth grows. While some viral marketing strategies work better than other, nearly all successful strategies embrace a few if not all the principles from the following list.

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources

Source: http://www.wilsonweb.com/wmt5/viral-principles.htm




Guerilla Marketing

Guerilla marketing is another form of alternative advertising which focuses on low cost, creative strategies rather than big marketing budgets. Guerilla marketing often uses unconventional methods to target consumers in unexpected places. Guerilla marketing is typically found in public places to achieve maximum results. Street giveaways of products and/or PR stunts are common guerilla marketing strategies. To summarize, guerilla marketing involves minimum cost for maximum impact.

• Guerrilla Marketing is specifically geared for the small business and entrepreneur.
• It should be based on human psychology instead of experience, judgment, and guesswork.
• Instead of money, the primary investments of marketing should be time, energy, an imagination.
• The primary statistic to measure your business is the amount of profits, not sales.
• The marketer should also concentrate on how many new relationships are made each month.
• Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
• Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
• Forget about the competition and concentrate more on cooperating with other businesses.
• Guerrilla Marketers should always use a combination of marketing methods for a campaign.
• Use current technology as a tool to empower your business.

Source: Jay Conrad Levinson Guerrilla Marketing(1984)




Ambient Marketing

Ambient marketing is another growing marketing strategy. Ambient marketing strategies typically stray from traditional media to create intelligent and creative marketing messages. These messages often produce mass attention in highly populated areas or directly interact with consumers in an un-obstructive way. Such examples include ads on hanging straps in railway carriages and on the handles of supermarket trolleys. The key to a successful ambient media campaign is choosing the right media format and combining it with a clever message. The term ambient marketing is thrown around a lot and can also imply the characteristics of both viral and guerilla marketing campaigns. Ambient marketing is not guerilla or viral marketing, but each strategy can certainly employ characteristics of ambient marketing.